The Vietnamese-run spam network promoting Nigel Farage

A Facebook page, part of many but the one we’ll look at in this example, is presenting itself as a British news outlet has published dozens of viral posts praising Nigel Farage, while platform transparency data shows the page is managed from Vietnam, has run undeclared political advertising, and systematically redirects readers to a network of click-driven websites hosting fabricated celebrity and political stories.

There is absolutely no suggestion this activity is directed by Farage or Reform UK.

The Facebook page, titled BritNews Uncut, describes itself as a “News & media website” focused on British political affairs. Since its creation in late November, it has posted a high volume of emotionally charged content, much of it favourable to Nigel Farage, often achieving substantial engagement. A review of the page’s activity, management details, advertising history, and outbound links suggests it operates as part of a broader content farming ecosystem rather than as a UK-based news organisation.

Almost all of BritNews Uncut’s viral posts include links that redirect users away from Facebook to an external website, most commonly the domain wealth.feji.io. The links are typically introduced with prompts such as “READ NOW”, a common tactic used to convert social media engagement into web traffic. Technical records show the site is hosted behind Cloudflare infrastructure, with IP addresses linked to servers in the United States.

While the hosting location appears US-based, this does not indicate ownership or editorial control. Cloudflare’s anycast architecture obscures the underlying origin server and is widely used by content farms to distribute traffic efficiently and reduce takedown risk. The content hosted on the site follows a consistent pattern. Headlines are sensationalist and often demonstrably false, frequently involving high-profile figures such as Elon Musk, Taylor Swift, Beyoncé, Oprah Winfrey, and leading sports personalities. Examples include claims that awards have been stripped, careers “destroyed overnight”, or secret scandals exposed “minutes ago”.

Many headlines are duplicated line for line, sometimes appearing twice in succession with only minor typographical variation. Articles are rarely dated accurately and often recycle identical story structures with different celebrity names inserted.

Fabricated narratives and unusual typography

The Farage-related dog kennel story exemplifies this pattern. One version posted by BritNews Uncut states: “Nigel Farage & Laure Ferrari did something no one saw coming — with just 72 hours left. The dog kennel was about to shut down. Bills unpaid. Final notice issued. Forty-seven dogs faced removal.” The article provides no verifiable details. No kennel is named, no location is provided, and no supporting sources are cited. No UK or French media organisations have reported such an event.

The text also uses unusual characters and fonts, replacing standard Latin letters with visually similar Unicode alternatives, such as “υ” for “u” or “п” for “n”. Media researchers say this technique is commonly used to evade automated moderation systems and keyword-based detection tools. By altering characters while preserving visual readability for humans, content can bypass filters designed to flag repeated misinformation, spam networks, or policy-violating text. It also allows near-identical articles to appear unique to algorithms that rely on exact string matching. The same typographical manipulation appears extensively across the wealth.feji.io site, suggesting automated generation and distribution at scale.

Facebook’s Page Transparency data shows BritNews Uncut was created on 27 November 2025. The platform lists Vietnam as the primary country location for the people managing the page, with two administrators identified there. The page lists a US address in Secaucus, New Jersey, along with a US phone number. It does not provide a UK address, company registration, editorial masthead, or named journalists. No corrections policy or editorial standards are published. While there is nothing inherently improper about offshore page management, the absence of any identifiable UK editorial presence contrasts with established British media outlets, which are subject to regulatory, legal, and professional accountability.

Paid political advertising

Facebook’s Ad Library shows that BritNews Uncut ran several advertisements between 1 and 6 December 2025. The ads were categorised under social issues, elections, or politics and targeted at large audiences, with estimated reach listed as greater than one million users. Individual ads spent less than $100, according to Facebook’s estimates. Several ads were active for only short periods before being marked “Inactive”. Multiple entries in the Ad Library carry the notice: “This ad ran without a required disclaimer.”

At least one of the ads promoted content related to Nigel Farage. Under Facebook’s rules, political advertising must include disclosures identifying who paid for the ad. Ads lacking such disclaimers may be removed or withdrawn. Facebook does not publicly state whether the ads were removed by the platform or deactivated by the page administrators.

Inflammatory language

Alongside positive and fictionalised stories, BritNews Uncut has also published posts using highly confrontational language attributed to Nigel Farage. One post was headlined: “TOTAL WAR DECLARED: FARAGE VOWS TO ‘OBLITERATE’ THE TRAITORS IN WHITEHALL — PRISON CELLS ARE WAITING!”. The text described a “death warrant for the Deep State”, threatened civil servants with prosecution, imprisonment and financial ruin, and framed political disagreement as an existential conflict.

Farage has not used this language in public statements, and it does not correspond to any stated policy position. The framing replaces policy discussion with absolutist and punitive rhetoric designed to provoke emotional reaction rather than debate, encouraging shares.

For regulators and platforms, this creates a persistent problem as rules are designed to track identifiable actors and declared campaigns. Content farms and synthetic media networks do not fit neatly into those categories. They can appear quickly, operate briefly, and disappear or rebrand just as fast. Transparency tools help expose these patterns after the fact, but they rarely prevent them. By the time a page’s origins or methods are understood, its content may already have reached large audiences. The case of BritNews Uncut illustrates how political influence no longer depends on formal organisation or official endorsement, but can emerge from loosely connected networks built to exploit attention itself.

No evidence of coordination

There is no evidence that Farage, Reform UK, or any associated organisation is involved in the operation, funding, or direction of BritNews Uncut or the websites it links to. The page does not claim any official connection, and none has been identified through available records. Reform UK and Meta were contacted for comment on the activity described in this article but did not respond by the time of publication.