The Ministry of Defence have spent just over £900,000 on social media advertising it has been revealed.

Figures released by the Ministry of Defence detail the organisations total spending, total spending on Facebook and total spending on Twitter between 2012 and last year.

The MoD say that the “vast majority” of this money is spent in direct support of Armed Forces recruitment campaigns.

The Freedom of Information request response can be found here.


  1. The way social media is, id rather wish the MOD would recruit hands on rather than with exciting look pictures with soldiers in action with a phone number attached to it…

    When i was a young man, we’d often get to speak to a soldier in school, or at an organisation such as Scouts. You get to speak to someone rather than guess at what its like to be a soldier.

    I could be wrong and perhaps they still do, but with the dwindling troop numbers and the increased pressure on our reserves/TA i doubt its the case anymore.

  2. I am unsure why the forces are having difficulty recruiting. Why not approach sitting MPs to ask their children to volunteer, unless dying in foreign realms is only for the likes of the serfs of course!?


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